Beyond Beer: Brewing Innovation at Molson Coors- Case study attached (pdf) and Rubric instructions (word file)

Beyond Beer: Brewing Innovation at Molson Coors- Case study attached (pdf) and Rubric instructions (word file)
Course: Strategic Management Study the “Beyond Beer: Brewing Innovation at Molson Coors” case (See attached pdf file) and prepare a report referring to the questions provided here and make sure you follow the instructions: Points to cover in your report: Criticize Molson Coors CEO Mark Hunter’s decision. Bring three major reasons to support your answer. (1-page) Bring recommendations to solidify the business’s future in the face of your proposed decision. (1-page) What strategic changes do you suggest supporting your decision? Explain in detail. (1-page) Discuss two sets of external environmental trends to (a) as providing growth opportunities for your idea. (1-page) (b) as threatening factors that can ultimately damage the company’s reputation and sales. (1-page) Discuss the impact of your direct competitors’ actions on your decision and explain your possible responses. (1-page) Instructions: FONT-11 New Times Roman, Double-space between lines APA style, 7th edition. Minimum of 2 Academic references per page in APA style, 7th edition. Case Study Rubrics will be used to evaluate the submission. Your report should include the following major headlines as per Case Study Rubric: Executive Summary Problem Identification Case Analysis Recommendation Conclusion Appendix