External Strategic Experience (one page)

To help students learn and apply the topics and principles covered in class, they will be required to
conduct a face-to-face interview (preferably with someone in the Phoenix metropolitan area) who is
actively involved in the strategic decision making process. This could be a small business owner, a
corporate executive, a manager, etc. but should NOT simply be an employee at a store. A one (1) page
paper (10-12 point font, double-spaced, one-inch margins) that includes who was interviewed and what
his/her strategic activity is, when the interview was conducted, a sample of what questions were asked
(with the responses), and what insights were gained – related specifically to a concept or concepts
covered during the course – will be required to be submitted as a PDF in Blackboard by the beginning of
class on April 17th, 2018. Late submissions (including those emailed to the professor) will be deducted
two (2) points initially and an additional two points will be deducted for each day it is late. See Appendix
2 below for examples of questions to ask and a format to follow. Pay special attention to the one-page
length requirement as material that goes beyond the first page will not be graded, which will help students
learn to write clearly and briefly to get to the main points.