Fitbit Inc Case Analysis

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Team Members


Kenny Knight


Fitbit 2016 Case Analysis

I am providing you with this memorandum for Fitbit 2016. Again, I strongly suggest that you answer the case questions. These questions should assist you in the proper use of tools of strategic analysis.DO NOT USE THEM AS A CRUTCH.You are provided with a series of questions that once adequately addressed will allow you to provide an in-depth case analysis.The focus of this case is of course material from Chapters 1 – 5. Please use the analytical tools from these chapters.


  • ANALYSIS (use analytical tools)
  • RECOMMENDATIONS (plan of implementation)

Fitbit Inc. CEO James Park has employed you as a consultant to assess the company’s overall situation and recommend a set of actions to improve the company’s future prospects. Please prepare a report to Mr. Park that includes: (1) an evaluation of competitive forces in the activity tracking industry, (2) an assessment of Fitbit’s strengths, weaknesses, opportunities and threats, (3) an evaluation of Fitbit’s financial and operating performance as displayed in case Exhibits 5 and 6, and (5) a set of action recommendations that Fitbit management should deploy to strengthen the company’s competitive position and financial performance. Your report should be 5-6 pages plus it should include an assortment of original (not copied from the case) charts, tables, and exhibits to support your analysis and recommendations.

Your paper should be double spaced with a cover sheet indicating each your name, case name, date, class, and instructor’s name.


PLEASE READ – NO paper should be submitted without this format. You must use a format to make the paper easier for the reader. Pay close attention to the use of the Case Format and your writing style. Essay style writing is not the best way to communicate information in a business setting. Instead use Topics, bullets, and summary sentences to draw conclusions and make observations. .

I have asked you to answer the case questions. By answering the questions, you should develop the information necessary to do a cogent case analysis.

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