In-Depth Audience Analysis

Locate your local Chamber of Commerce’s community
profile either online ( http://www.hamptonroadschamber.com/ ) or in printed material that describes your local
community. Write a three to four (3-4) page paper on the following:

1. 
Illustrate the message’s view of the audience and
stakeholders based on the written profile.

2. 
Create your own analysis of the community stakeholders
and audience using the demographics, geographics, psychographics,
sociographics, usergraphics, and webographics described in this chapter.

3. 
Give two recommendations that would improve the message,
based on audience analysis.

4.  Provide
your rationale as to why your version would be better than the original.

The format of the paper is to
be as follows:

o 
Typed,
double-spaced, Times New Roman font (size 12), one-inch margins on all sides,
APA format, Microsoft Word document.

o 
Use
headers for each of the subjects being covered, followed by your response.

o  In addition to the three to four (3-4)
pages required, a title page is to be included. The title page is to contain
the title of the assignment, your name, the instructor’s name, the course
title, and the date.