Marketing Channels, MRKT 310 Week 6 discussion question topic 1
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310 Week 6 discussion question topic 1
Actions for TOPIC 1 – Marketing Channels
The Coca-Cola company has a very
large and complex channel distribution system. Take a look at how the company
describes its distribution system by clicking on this link:
http://www.coca-colacompany.com/our-company/the-coca-cola-system
Can you outline the indirect channel
system based on the information on the website? You might want to refer to Figure
6.2 or Figure 6.3 in the main text to organize your thoughts. What value does
each of the channel members provide to the end customer? What might you suggest
they do differently?
Many of you might have different
ideas as to how Coke products are distributed, so feel free to comment on
classmates’ posts as appropriate.
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