Marketing Plan Executive Summary

Unit VIII Assignment
Destination Analysis
A destination is an area of visitor appeal that includes attractions, accommodation services, and support services. It may be
defined by physical, thematic, or administrative boundaries, and it embraces a set of distinctive images and qualities that
give it a brand identity, which is recognizable by potential visitors.
A key consideration of whether an area can and should be managed as a destination is whether it has a clear and distinctive
identity that can be promoted and described to visitors and recognized by them.
For this assignment, you will assume the role of the city marketing manager for a destination city in your state. As the
destination manager, you should have a sound knowledge and assessment of all of the features of the city that relate to the
visitor economy. Analyze the steps involved in the development of a destination market for the tourism/hospitality segment.
Discuss what steps are necessary for a tourism/hospitality marketing business plan.
Complete an analysis of your city as a destination. Your submission should be a minimum of two pages in length and
should be formatted in APA style. You must use a minimum of two academic resources including your textbook. Citations
and references should be included along with a reference page for any sources.Course Textbook(s)
Kotler, P., Bowen, J. T., Makens, J. C., & Baloglu, S. (2017). Marketing for hospitality and tourism (7th ed.). Boston, MA:
Pearson.