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I HAVE ATTACHED MY PREVIOUS PAPER, I GOT AN F. I WILL LEAVE MY COMMENT FROM MY PROFESSOR RIGHT HERE “Hello Jaclyn-for this course you are adding a new product or service to
the company’s current portfolio. Your paper seems to analyze current
strategies they are employing. I encourage you to resubmit with an

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My Company that I chose is on Coca-Cola
This milestone establishes your chosen organization’s direction within
the market place. This is important because it drives the subsequent
activities, milestones and the final project. Without a strong sense of
the organization’s purpose within the market place, knowledge of
consumer trends, and how to meet target market needs at the appropriate
price, management is less likely to maximize the efficiency of business
activities and more likely to miss fully meeting the needs of its chosen
target market. This milestone establishes how the organization will
differentiate itself from its competition through branding with a unique
product or service offering designed to meet specific consumer needs or
desires that are shaped by their demographics, personality, or buying
style. Specifically, the following critical elements must be addressed SectionTwo: Branding and Idea Context
1.)Corporate mission and how the new product or service aligns with it
2.)Defining features of the product/service 3.)How the product will be
marketed internally and externally 4.)How the company is differentiating
from competition Alignment of pricing with market position and
corporate mission 5.)Your substantiated opinion of brand effectiveness

Section Three: Defining Product or Service Need For your idea,
1.)Behavioral and/or lifestyle demographics of the targeted consumer or
buying style of organizational buyer and why they are a good choice
2.)What unsatisfied need the product/service fulfills 3.)How the
customer/buyer seeks information to fill the need 4.)How the product is
purchased(characterize the buying situation) 5.)Why your chosen target
market is the best choice Section Six: Pricing

Explain the fixed and variable costs and how these fit with the
company’s short and long-term goals. 2.) Use a narrative with a table to
show calculations for cost categories. 3.) Provide reasonable estimates
for each of the categories. 4.)Specific or in-depth financial analysis
is not necessary. 5.)Examine competitors’ pricing and explain reasoning
for differences 6.)Estimate how much you think the target market is
willing to pay for your product/service. 7) Is this due to preferences
for social responsibility, ethical behavior or other intangibles 8.)What
pricing strategy (skimming, penetration, economy or premium) is most
appropriate and why?

Guidelines for Submission

One should utilize double spacing, 12-point Times New Roman font,
one-inch margins, and discipline appropriate citations It should be 8-10
pages in length and follow all APA formatting requirements

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