MRKT 310 Integrated Marketing Communications , writing homework help

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TOPIC 1 – Integrated Marketing Communications (IMC)

Actions for TOPIC 1 – Integrated Marketing Communications (IMC)

Can you think of an IMC
campaign? Progressive is one example, but there are plenty out there.
Feel free to go back in history and think of campaigns like IBM’s launch
of the personal computer using the Charlie Chaplin-like character or
Coke’s I’d Like to Teach the World to Sing campaign, or Apple’s IMC
campaigns used on every new product launch. Remember, don’t just focus
on the advertising. Find those other promotion tools they used to convey
the selling proposition. You may want to read most of the week’s
readings before tackling this discussion topic to get a better idea of
what all the promotion mix tools are, and how the AIDA model (as noted
in the reading highlights in the example above) works

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