Need help with my writing homework on Retailing Business on International Platform. Write a 2000 word paper answering; E-tailing is a business operation of retailing which takes place on the internet. It has started at the end of the 20th century and is a business to a consumer transaction. According to Rouse (2005)“E-tailing began to work for some major corporations and smaller entrepreneurs as early as 1997 when Dell Computer reported multimillion-dollar orders taken at its Web site”. In e- tails software tools are used for creating online catalogs and managing the retail business. This electronic retailing has taken retailing to a new level in western countries. In E-tailing the consumer can shop for products and services through virtual shops. The payment can be done through the internet and the products are delivered to the customer by courier and shipping service. In the last 10 years, there had been a rise in E-tailing in western countries however it is still in an infancy stage.
In the Western world, there is a lot of E-tailing sites but the problems are that many companies are still worse at this business process. In the U.S only less percentage of sales take place through E-tailing. As per UDEL (2005) “ E-tailing currently accounts for 2% of retail purchases in the U.S. ($17.2 bn fourth quarter 2003. up more than 25% from the fourth quarter 2002)”. Many facilities in the e-tailing are not compatible with consumers to get attracted to this prospect. The transactions on a certain web are of a security concern to consumers and the retailers need to make sure their
websites and foolproof. Sometimes, the E-tailing is not a smooth operation for consumers and many shy away from websites. As per William (2011)“The websites are considered most important because lack of aesthetic sense in the websites consumers may switch to another store”.
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So e-tailing needs to be easier for consumers to handle and process. The graphic presentation of the catalogs is also a concern .in the e-tail sector as technology is still evolving. E- Tailing is an effective marketing platform but unless the products are digital the delivery of the product needs to be considered. The reason is that the consumer fears that they may not get the product for which they paid. Many people attract customers but flawless delivery is a practice that needs to be maintained. Customers should be given the opportunity to track the delivery status of their products.