Please make a peer-review of this two papers

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Please make a peer-review of this two papers
Mikayla Hagerman Dr. G BUAD455.50A Strategy and Policy 21 May 2023 Strategic Audit- Facebook History and Background Information about the Company Timetable: 2004, February 4: Facebook launches. 2004, April 13: LLC is formed. 2004, June: First official investment. 2007, January: Facebook goes mobile. 2008, October: International headquarters in Dublin. 2009, February: The “Like” button is introduced. 2011, November: Facebook Timeline is introduced. 2012, April: Facebook acquires Instagram. 2012, May: Facebook goes public. 2015, May: Announces support for GIFs. 2021, October: Facebook Inc. renamed as Meta Platforms Inc. 2021, November: Shutdown of face recognition. !!. Current Situation Current Performance In the past year, Facebook did not do well. Facebook had decreased for the first time in the company’s history. It dropped from $117.9 billion to $116.8 billion. Facebook’s return on investment for 2022 was -101.7%. Right now, Facebook’s market share is down 36.64%. In 2022, the net profit was $23.1 billion, however it was a decline from the previous year. Strategic Posture 1: Mission: “Facebook’s mission is to give people the power to build community and bring the world closer together. As our company grows, we have five strong values that guide the way we work and the decisions we make each day to help achieve our mission” (Facebook, 2015). 2: Objectives: Facebook has several objectives. The first objective was to be able to spread it to other educational institutions. Facebook also wanted to stay independent from the start of the company and did not want to collab with anyone else. An expansion objective that Facebook has is to build new data centers. 3: Strategies: Facebook’s marketing strategy is to continuously engage people so that people can share their thoughts and connect with others. They also use an online channel to deliver its services. Another strategy that Facebook uses a positive word and a top of mind awareness compared to the competitor’s offerings. 4. Policies: The policy of Facebook is to “avoid creating an advertisement that promote products, services, pr schemes that scam people of their money or personal information by misleading them to complete an action.” (Facebook, 2023). 5. The current mission, objectives, strategies, and policies do reflect the corporation’s international operations because they want to help everyone not just the people in the states. The company consistently makes changes to help the people that use Facebook have an easier way to navigate the site. Corporate Governance Facebook’s board of directors consist of Mark Zuckerberg, Peggy Alford, Marc L. Andreessen, Kenneth I. Chenault, Houston, Peter Thiel, Jeff Zients, and Sheryl Sandberg. However, the top management of Facebook is Mark Zuckerberg. He is a computer programmer who is also the founder of Facebook. He attended Phillips Exeter Academy and then enrolled in Harvard. He is from the White Plains, New York. In 2015, his network was $19 billion. External Environment: Opportunities and Threats (Part of SWOT Analysis) Societal Environment The environmental factors that are currently affecting both the corporation and the industries are data center and emissions. They both present current and future threats because most of the emissions that Facebook uses are from the American data centers. Also, for the data center, Facebook uses coal power to generate power, as well as gas and nuclear. Economic Trends An economic trend that Facebook experiences is a decline in net income. They want to expand their VR and AR offerings. Technological Trends Facebook reels are staying which is one of the new technological trends. Live shopping is done fore which is another trend that Facebook has. Political-legal Trends The spreading of fake news is a political trend that can hurt Facebook in the future. Socio-cultural Trends A lost cure value which connects people with people they have not seen in a while. Loss of quality is another socio-cultural trend that Facebook experiences. The forces talked about in these trends are not forces that are different in other regions of the world. Around the world, everyone experiences these different trends at different levels. Task Environment The Threat of New Entrants The threat of new entrants in the Facebook industry is high. There are new social media platforms being created every day. With advertising cost being low, this makes it easier for the new platforms to access the market. The new entrants understand how to gain customers’ attention to show them their new product. An existing supply chain makes it easier to produce the product if it is related to another product. Bargaining Power of Buyers The Facebook industry provides power to individual consumers that can discuss different brands on their social media platforms. It does not have to be specifically one brand; it can be multiple which could end up hurting the other brands. This results in these businesses to cater to those who show their brand off for them, respond to them voicing their concerns, and in the end potentially provide them with free stuff.  The Threat of Substitute Products or Services When starting up a social media website, there are a tremendous number of threats of substitutes for products. Each social media mainstreaming platform will always have an alternative platform. These substitutes, however, will not be as successful as the mainstreaming ones, but could eventually take the customers of the mainstream if they advertise the right way.  Bargaining Power of Suppliers In the Facebook industry, the bargaining power of suppliers is moderate. The suppliers of the social media industry are normally just data, storage, software, servers, and power. Social media has a high level of consumer involvement which means all of those are significant for the providers. Social Media cannot function without suppliers or else social media would not exist.  Rivalry Among Competing Firms The Facebook industry consists of several very popular social media platforms. The platforms serve customers from all over the world that include but not limit to, actors, politicians, businesses, and start-up companies. To have social media, there needs to be technology and there are always new technological innovations being created. However, if one of the popular social media platforms fail, the customers may resort to another social media platform. Most platforms target younger audiences. There are several key factors within customers, competitors, suppliers, creditors, labor unions, governments, trade associations, interest groups, local communities, and shareholders. With suppliers and competitors there’s that chance of having to share competitors with your suppliers. Within the social media industry that Facebook is included in the customers can fluctuate frequently because of how many social media platforms that there are. Opportunities and Threats that are Facing the Organization. By adding this table of the SWOT of Facebook, it explains in each individual section what takes place within the company. Table of External Environment In the PEST Analysis of Facebook, it explains the external environment of the social media, Facebook. Summary of External Factors With all the forces and factors that are listed, the one that is most important to the corporation and the industries it competes with is the threat of new entrants. This is the most important in the present because it is so easy for a new social media platform to join the industry. In the future, the force that will be most important will be the rivalry among competing firms. Rivalry continues to grow within the social media industry which can cause Facebook to have more competition in the future. Internal Environment: Strength and Weaknesses (SWOT) and SWOT Analysis Structure of the Company Facebook is a social media and a technology company, which means the company has several strengths and weaknesses. The company also comes up with strategies to manage external threats and utilizes opportunities that come its way. Facebook is considered a social networking website. One of many strengths that Facebook has is that it is a well-established brand. All over the world, Facebook has roughly over a billion users which has helped the company become well established. Another strength that Facebook has is it offers several diverse products. The company does not limit the number of products which resulted in it developing a diverse portfolio. The biggest strength that Facebook has, is its strong leadership. Mark Zuckerberg had goals that he would not stop working until he met them. Along with strengths, however, comes weaknesses. The biggest weakness that could hurt the company tremendously is the privacy issues. The privacy issues in the past years have caused Facebook to lose around 15 million users. Another weakness that Facebook has is that it is a source for fake news. Many users go to Facebook to find out news, but sometimes they see something that looks like real news, and it ends up being fake. Culture of the Company Since Facebook is a big company, they have a lot of employees to help run the company. Having multiple employees can be difficult because you have different people with different backgrounds. However, the culture within the company is filled with extroverts. Facebook is filled with young employees since Mark Zuckerberg started the company being young. It is a very casual work environment for the employees. A strength within the culture of Facebook is that everyone is mission-driven to have the company succeed. The employees strive to bring the world together. Another strength is that the employees are mostly Type A personalities, goal-oriented, risk takers, and strong under stress. One weakness however is that there are lower-level employees compared to managers and supervisors. This could make the employees believe that they have more power over the supervisors and the managers, which could result in them making decisions for the company themselves instead of consulting with them. 4 PS of Marketing Facebook itself is the product because it is an app that is used around the world. The first P is product strategy. The product strategy of Facebook is about the connectivity through texts, videos, and images. Another product strategy is they help other major companies to expand their base. The next P is pricing strategy. The price of the Facebook app in the social media market was a huge decision to made by the company. The competition is high within the segment that Facebook is in. If Facebook increases the price for anything, it will make its customers move from one product to another. Another P is the place. Since, Facebook is an online social media service makes it that anyone around the world can access it. Facebook can be found everywhere. The last P is promotion. The promotional strategy that Facebook uses is in the rise of the usage of net. Another promotion they use is through the words that are spoken and the different advertisements that the company posts. Financial Resources: Facebook the platform and apps are all free. Which brings up the question of how does the company make money? The company gets its revenue mostly from online digital advertising. The advertisements are either self-serve or targeted ads. The strength would be that they advertise frequently to keep producing revenue for the company. A weakness, however, is they must rely on the advertisements as income. The biggest competitors of Facebook are Twitter and Instagram. Like Facebook, Twitter and Instagram also get most of their revenue from advertisements. This is a strength and a weakness just like Facebook. Facebook Twitter Instagram Gross Margin 79.58% -8.3% 54.49% Operating Margin 28.46% -0.94% 44.58% Pretax Margin 23.19% -28.55% 46.8% Net Profit Margin 18.27% -4.36% 49.15% Revenue/Share 45.26% 8.22% 2.42% Basic EPS 8.63% -0.08% 1.18% Diluted EPS 8.59% -0.35% 1.17% Book Value/Share 48.13% 6.98% 4.77% Tangible Book Value/Share 40.22% 8.29% 2.52% Cash/Share 4.46% 8.00% 2.06% Cash Flow/Share 19.44% 7.80% 1.45% When looking at the ratios, there is a difference between all three of the companies. Twitter, however, stands out the most. Most of the ratios for twitter are in the negatives which makes the company look bad. Facebook is the front runner of the three groups with having high ratios which proves that the company is more successful than the other two. Facebook has a competitive advantage over Twitter and Instagram because the ratios show that Facebook is making more profit compared to Twitter and Instagram which shows that Facebook has more customers. A strength for Facebook would be its gross margin and the weakness would be the cash per share ratio. The trends for the last three years that show indicators of financial position have been similar. To help with financial positions, the trend of having more paid ad spending since Facebook gets most of its revenue comes from advertisements. Another trend that will help Facebook with their financial position would be Facebook live because it will attract more customers which would lead them to create more advertisements. Another trend would be page customization because it would lead users to create their own pages how they would like, which would result in attracting more users. Analysis of Strategic Factors (SWOT) – Situational Analysis Strategic Alternatives and Recommended Strategy As provided in the image above, there are quite several weaknesses compared to the strengths. As well as one more threat compared to the opportunities. The biggest strength that stands out is the understanding of user’s needs and behaviors. This strength allows the company to provide its users with whatever they need. A weakness that was brought to my attention was that there is a weak CTR of advertisements. With advertisements being their biggest income, this is a weakness for sure. An opportunity that will be good for Facebook is the expansion to China. Expanding to China will grant Facebook to continue to get more users. Threat that could severely hurt Facebook would be the users using ad-block extension. This threat would result in Facebook losing money. Review of Mission and Objectives The current mission statement of is Facebook, “Give people the power to build community and bring the world closer together. That reflects that we cannot do this ourselves, but only by empowering people to build communities and bring people together. Our lives are all connected.” This mission statement and the objectives do relate to the critical strategic factors and the problems. This mission statement shows that above all the factors that could hurt the company, the company only wants what’s best for its users and society. The mission and the objectives could be changed slightly to make the Facebook users feel that it is a safe place to be when they are on their app. Also, to show the users that they respect their needs and wants for their app. The changes that could be made to the mission and the objective would benefit the company. Strategic Alternatives Pros: The strengths outweigh the weaknesses, the strategies to help reduce the threats with the internal strengths are important for Facebook so that they do not lose customers, and the internal strengths create opportunities for Facebook. Cons: The weaknesses could hurt the company when it comes to the threats because it could hurt the revenue that Facebook makes. Recommended Strategy Of the strategic alternatives the recommendation for Facebook would be to focus on the threats for the corporate, business, and functional levels because the threats are what would hurt the company the most. For the business, functional, and corporate level I would suggest the same strategy. To resolve long-term problems, the focus should be the threats because they can be harmful to the company for as long as it is around. For short-term, the focus should be on how the company can become stronger for itself and its users. The policies that should be developed to guide effective implementation would be to change their privacy policy to make it that other users or other people cannot find out other people’s information easily. Implementation The program that should be created to implement the strategy would be to focus on the threats and to come up with resources that could make the threats less of a threat. The CEO or the managers of Facebook should develop these programs. Again, the CEO or the managers should then oversee these programs. Yes, the program would be financially feasible because Facebook could use the profit, they make to create the resources needed for the program. Pro form budgets could be developed and agreed upon. Priorities would be recommended to focus on the biggest threats first. Timetables could be recommended if the company focuses mainly on one threat for a long period of time. Evaluation and Control A method for evaluation of the financial position of the company would be to have a financial group within the company to focus on what hurts the company the most. This group would be able to analyze what helps the company and what hurts the company. They would use their knowledge then to come up with solutions for what is hurting the company. This financial group would focus on how the profit they make can be useful to help the company in places that it struggles in. References Bhasin, H. (2018, March 7). Marketing strategy of Facebook – Facebook Marketing Strategy. Marketing91. https://www.marketing91.com/marketing-strategy-facebook/#:~:text=It%20uses%20value%2Dbased%20positioning,the%20Marketing%20mix%20of%20Facebook.&text=Tagline%2D%E2%80%9CFacebook%20helps%20you%20connect,the%20people%20in%20your%20life.%E2%80%9D Encyclopædia Britannica, inc. (2023, May 10). Mark Zuckerberg. Encyclopædia Britannica. https://www.britannica.com/biography/Mark-Zuckerberg Facebook revenue and Usage Statistics (2023). Business of Apps. (2023, May 2). https://www.businessofapps.com/data/facebook-statistics/#:~:text=Facebook’s%20annual%20revenue%20dipped%20for,%24117.9%20billion%20to%20%24116.8%20billion. Facebook. (n.d.). https://www.facebook.com/media/set/?set=a.1655178611435493.1073741828.1633466236940064 Frue, K. (2020, September 13). Pestle/Pestel analysis of Facebook: How politics and regulations affect the social media giant. PESTLE Analysis. https://pestleanalysis.com/pestle-analysis-of-facebook/ Jurevicius, O. (2023, March 30). Meta (facebook) SWOT analysis 2023 – SM insight. Strategic Management Insight. https://strategicmanagementinsight.com/swot-analyses/facebook-swot-analysis/ Netcials  All FB Reports ➤  More Stocks ➤. (n.d.). Facebook (FB) stock returns (2012-2022). Netcials. https://www.netcials.com/stock-returns-nasdaq/FB-Facebook-Inc/ Newberry, C. (2023, March 30). 8 facebook trends that will shape your 2023 strategy. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/facebook-trends/ The purpose of Facebook. Techwalla. (n.d.). https://www.techwalla.com/articles/the-purpose-of-facebook IG Group (IGG) financial ratios. Investing.com. (n.d.-b). https://www.investing.com/equities/ig-group-holdings-ratios Facebook (meta) financial ratios. Investing.com. (n.d.-a). https://www.investing.com/equities/facebook-inc-ratios Simon, E. (2022, November 22). How Instagram makes money. Investopedia. https://www.investopedia.com/articles/personal-finance/030915/how-instagram-makes-money.asp Pereira, D. (2023, May 10). Twitter business model – how does twitter make money?. Business Model Analyst. https://businessmodelanalyst.com/twitter-business-model/#:~:text=Dependence%20on%20Ads%3A%20Twitter’s%20major,revenue%20comes%20from%20its%20advertisers. Johnston, M. (2023, May 1). How does Facebook (meta) make money?. Investopedia. https://www.investopedia.com/ask/answers/120114/how-does-facebook-fb-make-money.asp Team, M. S. (2021, September 11). Facebook Marketing Strategy & Marketing Mix (4PS). MBA Skool. https://www.mbaskool.com/marketing-mix/services/16881-facebook.html#:~:text=Marketing%20Strategy%20of%20Facebook%20analyzes,pricing%20approach%2C%20promotion%20planning%20etc. 6 things to know about the workplace culture at facebook. Carrus. (n.d.). https://www.carrus.io/blog/6-things-to-know-about-the-workplace-culture-at-facebook Google. (n.d.). Economic facts and fallacies, Second edition – google play. Google Play Books. https://play.google.com/books/reader?id=c0meNxet5XYC&pg=GBS.PA15_18&hl=en SWOT analysis of Facebook | Facebook Inc.. SWOT analysis – marketing tutor. (n.d.). https://www.marketingtutor.net/swot-analysis-of-facebook/ Meta Sustainability. (2023, April 25). https://sustainability.fb.com/#:~:text=We%20are%20in%20the%20business,no%20one%20is%20left%20behind. Facebook: Core protection competencies and strategic leadership role – free essay example. Edubirdie. (n.d.). https://edubirdie.com/examples/facebook-core-protection-competencies-and-strategic-leadership-role/#:~:text=One%20of%20the%20core%20competencies,fast%20and%20add%20new%20features. Tracy, T. (2023, May 9). Facebook’s advantage over other social media. Investopedia. https://www.investopedia.com/articles/company-insights/070216/what-facebooks-advantage-over-other-social-media-fb.asp Shifts for 2020: Mobile Command Center. Facebook IQ. (n.d.). https://www.facebook.com/business/news/insights/shifts-for-2020-mobile-command-center
Please make a peer-review of this two papers
 IV. Internal Environment: Strength and Weaknesses (SWOT) and SWOT Analysis Structure- Starbucks is structured in a way that makes their products easily and readily available, with brand recognition that won’t allow consumers to drive past them without stopping. Another structure of their business is the “third place” strategy which makes their stores a third place for consumers to hang out aside from work and home. These strengths make the stores busy all day every day, but this is also a weakness. For customers who don’t use the Starbucks app, sometimes it can take upwards of 15 minutes to get your drink and if you’re in a rush that is a big hold up. This shows just another success of their loyalty rewards program, Culture- Starbucks culture is built on inclusion and diversity for their employees and consumers. They also hold a culture of wanting to be environmentally friendly and do as much as possible to save the planet. Inside a Starbucks, it usually feels like everybody working there is happy to be there and in a good mood, so they have a really strong culture within their stores. Reading through some research and quotes from their executives, the culture and love for the business is strong up top as well. 4 PS of marketing- The four P’s of marketing are product, price, place, and promotion and I will be analyzing the four P’s along with Starbucks Caramel Frappuccino. The Caramel Frappuccino product is one of Starbucks’ most popular and because it attracts a lot of young/new coffee drinkers. It is a frozen coffee beverage topped with whipped cream and it is so sweet it basically feels like a milkshake. It looks like a milkshake too and that is what compels younger people to want to try it. The price of a Caramel Frappuccino ranges from $4.25-$5.25. It does seem very expensive for coffee but if compared to the cost of a milkshake, which the drink is often compared too, the price isn’t that unreasonable. The placement of the Caramel Frappuccino from Starbucks shows how hard they’d like to push the product. Their drive-thru menu doesn’t have much space, but they always make room for a picture of the drink to entice customers to buy it. The Caramel Frappuccino at this point in time doesn’t need any more promotion as it has already established itself as one of their most popular. They still push it to customers, but most drinkers already know how good it is! Financial resources:    Current Ratio Gross Margin % ROI Return on Assets Starbucks 0.7725 67.87% 18.0025 3.175 Dunkin Donuts 1.23 47.43% 4.44 6.83 Folgers 2.015 60.45% 9.97 4.75 The table above lists 4 important financial ratios for Starbucks and their two biggest competitors. The current ratio is a liquidity ratio that measures a company’s ability to pay short-term obligations. Starbucks has a very bad current ratio as it is rare and dangerous for a company to have a current ratio below 1. Both of their competitors, especially Folgers are fine with their current ratio’s though. The gross margin percentage shows the percentage of revenue that is left after manufacturing costs. Starbucks and Folger have very good gross margin percentages. ROI (Return on Investment) shows how well a company is using investments to create revenue and Starbucks has an off the charts ROI. Once again Folgers has a great number. Finally, is return on assets which shows the amount of revenue being generated in comparison to the assets owned by the company. Starbucks, while they do have a good ROA, is the worst on this list, with Dunkin leading the way. The financial position- Through analyzing Starbucks net income from the last three years, they may be plateauing, and they may need to bring in something new. There is major inconsistencies with their net income as during 2020, which was due to Covid, they only made $928,300,000. Which then blew up to a massive $4,199,300,000 in 2021 but then a steep drops off to $3,281,600,000. The down year for covid makes sense but not the down year for 2022. Something very confusing about Starbucks’s balance sheet is the fact that they have negative equity, and more liabilities than assets. I’m not sure how that is possible, but it is consistently on the balance sheet from multiple different sources. No matter the reasoning, it is not good for the company, and they need to find a solution fast. Their current ratio being below a one is not good and could catch up to them quickly and put them in to a deep hole of not being able to pay their bills. Table of Internal environment: Key Factors Weight Rating Weighted Score Strengths Brand Recognition .3 1.5 # of locations .35 1.75 Weaknesses Prices .05 .15 Equity Finances .15 .15 Current Ratio .15 .3 TOTALS 1.00 3.85 Analysis of Strategic Factors (SWOT) – Situational Analysis  Starbucks strengths are very strong, and their weaknesses are very weak as shown in the table above. The brand they have built themselves is one of the biggest on the planet. When consumers across the world think of a coffee shop, the number one that will come to their minds is Starbucks. Most people across the whole world know what their logo is and means, similar to Coca-Cola and McDonald’s. This is a huge deal and will mean they will never run low on customers. The number of locations they have is another one of their biggest strengths. With nearly 36,000 stores worldwide, consumers won’t have to go far to purchase their products and that accessibility is huge for sales as well. A major drawback for consumers of coffee from coffee shops is the prices. There is a major difference in price between purchasing coffee at a shop and making it yourself at home and that is why a lot of people, especially Americans will make their own coffee. This isn’t a huge issue for Starbucks though as even though their prices are high, they are about the same as most major competitors. The biggest weakness I’ve noticed through my analysis of Starbucks is their finances. They have a negative 8 billion dollars in equity on their balance sheet which I haven’t noticed before. Because of this they have a current ratio below 1 which means they owe more money currently than they have assets to pay off these liabilities. This could prove to be an issue for Starbucks in the long term as they may not be able to make payments to their vendors. Review of Mission and Objectives   I believe Starbucks doesn’t need to revise their mission statement. The mission statement is “With every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection”. This mission statement goes perfectly with their goals, structure, and what they stand for. With Starbucks “third place” strategy, it is very clear from the mission statement that they are pushing for that more than even their coffee. Starbucks wants to be a relaxing spot for anyone to come in and hang out, meet up, build relationships, do work, homework, or all of the above. This is exactly what their mission statement portrays. Additionally, they include “with every cup” to show that the main focus of their product line is their beverages, which are and have been their biggest cash cows as long as they have existed.               V. Strategic Alternatives and Recommended Strategy   SWOT matrix and feasible strategies Internal Strengths Brand Recognition Innovative business model Customer loyalty Internal Weaknesses Dependance on single product More liabilities than assets External Opportunities Continued Expansion New products Expanding loyalty program SO: Use their innovative business model to expand their loyalty program. Use brand recognition and customer loyalty to advantage with expansion in to lesser known parts of the world. WO: Create a new product line that goes beyond coffee/café foods, maybe a vegan lunch menu? Halt expansion until their current ratio is >1 External Threats Competitive Industry Push for labor unions ST: Continue to use their strong brand recognition to put themselves ahead of competition. WT: Create new products that competitors don’t have and couldn’t easily replicate.   VI. Recommended Strategy The biggest strength of Starbucks is their brand recognition and customer loyalty which can be used to their advantage with their innovative business model. Starbucks could take their “third place” strategy to a different level by implementing “Starbucks Libraries”. Additionally, a major weakness of Starbucks is their dependance on coffee or coffee related products. Implementing a lunch or dinner menu could help put them ahead of the pack if it doesn’t stray too far from their mission and main product line. The main goal for Starbucks at this time is to break away from the major players in the industry (McDonald’s, Dunkin, and local coffee shops) and make it nearly impossible for customers to choose anyone but themselves. A way they could do this would be by lowering prices. VII.     Implementation For Starbucks to implement their new Starbucks Libraries, they will need a lot of cash to get the job started which may be an issue with the current state of their current ratio so now, it may not be a feasible option. Once Starbucks does have enough cash on hand, they should try with just one location in a major city. They should rent a large, multi-floor space and furnish it with comfortable seating. The space should have a floor for socialization, a floor for quietness and for work to be done, and then a floor for peace and relaxation, maybe with soothing music. Each floor should have a café counter where customers can buy coffee, and books for customers to grab and read. This new space could really elevate Starbucks brand, and it’s something different to elevate their “third place” strategy. Additionally, Starbucks needs to become more diverse than just coffee. They do serve and offer food and other drinks, but it is nothing different to other cafes. If they added a food menu, similar yet unique to Panera Bread, it would really elevate Starbucks customer base and “third place” strategy. Additionally, Starbucks needs to expand the size of the stores they currently have. Most of them are very small so not many people can sit in them before it becomes too crowded. This is something, like the libraries, that cannot be done right now because of the state of Starbucks finances. VIII.     Evaluation and Control The head executives at Starbucks need to work urgently to get their financial situation back under control. From observation of their financial situation, it is possible that they may have expanded too fast and will soon find themselves in a cash and liquidity nightmare. While expansion was and still is one of their biggest goals, it is important for businesses to not do things that they can’t afford. It may even be necessary in the meantime for Starbucks to close some of their doors to get their financial position under control. According to Investopedia, “Reasons for a company’s negative shareholders’ equity include accumulated losses over time, large dividend payments that have depleted retained earnings, and excessive debt incurred to cover accumulated losses”. (Clark) These major losses from Starbucks have put them in a position with more liabilities than assets, current and long term. Starbucks main goal at this time should be to put together a plan to save their financial situation before it is too late. References Clark, K., & Brown, J. R. (n.d.). What Does Negative Shareholders’ Equity Mean? Investopedia. Retrieved May 29, 2023, from https://www.investopedia.com/ask/answers/08/negative-shareholder-equity.asp
Please make a peer-review of this two papers
– Use the tracking feature of MSWORD for any corrections, comments, and editorial work. Edit the paper and make notes on the paper, – Answer the following questions at the bottom of the paper of your peer.  – Finally, upload to the same tread that your peer submitted.  Evaluate your peers’ paper based on the following: Read the paper and made any editorial corrections on the paper.  At the end of the paper, comment on the followings:  Answer the  (items 1- 6). You will be evaluated on the thoughtfulness and helpfulness of your responses   Organization: Is this draft organized in a standard pattern: an introduction, a body with supporting points presented in a logical order, and a concluding section that summarizes and analyzes the overall significance of the topic?  Note on the paper where the organization seems to be ineffective.   Did the paper follow the format of introduction, second strongest point, weakest supporting point, strongest supporting points, and conclusions?   2. Introduction: The first paragraph(s) should prepare the reader for the topic and position/argument presented in the paper. a. Does the introduction explains the topic and its importance? Any suggestions? b. Does the writer clearly define his/her position on the topic and/or define his/her purpose for writing (thesis)? c. After reading the whole paper, explain whether you think the introduction effectively prepares the reader for the discussion or not. 3. Body: The body of the paper presents the supporting information for the topic/argument and should be divided into logical sections or sub-topics. a. Do the body paragraphs support the thesis? b. Is there information included that does not seem relevant to the stated thesis/purpose? c. Are examples, statistics, and outside sources used to illustrate and support the writer’s argument? d. Does the writer explain his/her reasoning clearly and effectively? e. Does one point/section logically lead to the next point? Are the transitions used effectively? 4. Conclusion: Does the concluding section sum up—without being repetitive—the major points/conclusions of the paper? Does it offer suggestions for further research or action regarding the topic? Does it offer sufficient closure to the argument (and avoid bringing up new arguments)?   5. Style and Mechanics: a. Are there grammar, spelling, and/or punctuation errors that distract the reader from the argument? Is there a specific area of weakness or pattern of errors that the writer should focus on? b. Does the writer use sentence constructions and diction that are appropriate for the audience and purpose? c. Are paraphrased, summarized, and/or quoted sources effectively incorporated into the writer’s paper? Are outside sources correctly cited? 6. Overall: How near to completion is this draft? What steps should the author take to complete this assignment? Be specific and helpful by listing the three most important steps the author should take: a. b. c.

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