sales management q 2
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1.we know in certain months and events forecasting volume is important. Let us discussion why forecasting is important and give an example of a how it will effect sales, service or operations.
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2. Forecasting is an important part of planning. Once the data from previous periods is analyzed it is somewhat possible to predict to a certain degree of what to expect during these periods. For example after the grass stops growing in the winter months lawnmower sales generally slows down. Since this is an established fact it allows the company the option to decrease work force, or alter the marketing and advertising strategies
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