Write 10 pages thesis on the topic multinational corporations and multiculturalism. Multinationals today are increasingly concerned with how best to align and adapt their management practices to various cultural styles. It is argued that MNCs’ expansion into foreign markets mostly results in failure owing to the factors highlighted in this paper. For the purpose of analysis, the notion of cross-culturalism is explored with Hofstede’s dimensions with a discussion of the cases of Wal-Mart and Google to reach to the conclusion that expansion in foreign markets is almost never in the long run interest of multinationals. Research bears witness to the fact that differences in cultures across countries account for differences in management and leadership styles of MNCs today (Gerstner & Day, 1994). In today’s globalized world, it is imperative for MNCs to appreciate and adapt to diversity in cultures and mold their management styles accordingly in terms of cognitive information processing and emotional, behavioral and motivational mechanisms (Earley, 2006). Considering the fact that many developed (western) nations are setting up businesses (as MNCs) in the less-developed (Asian/ Eastern) societies, it is increasingly important for managers to appreciate and understand the differences that exist between the eastern and western societies. Research by Hofstede (1980, 1991, and 2001) identifies key dimensions that account for variation between the Eastern and Western cultures, including masculinity, power distance beliefs, uncertainty avoidance, and long term orientation. On one end of the continuum are the Eastern societies that rank high in terms of high power distance beliefs, collectivism, long term orientation, and conformity. On the other end lie the Western societies that are more work-oriented, have low power-distance beliefs and are inherently individualistic in nature. Furthermore, the increased influence of multinational corporations has given rise to the need for interaction amongst employees and managers of different cultures (Adler, 1983). . .
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