Write a 5 pages paper on we go public: a public information campaign. We Go Public campaign inspires members of the society across the state of Texas on the positive and sustainable impact that the public schools have on their lives. Having being established in 2013, the campaign also aimed at supporting public education. According to Karabel (1989), the strong US economy has been significantly improved through educating all the people irrespective of their socioeconomic status, race, religion, and class. On their part, public schools are entitled by the public to undertake more responsibilities that include reducing their budget, feeding the hungry, and assisting the sick members of the public among other duties. On the part of the government, there has been criticism from wealthy individuals due to a reduction in the public school budget. The campaign is therefore a kind of counterattack by the public on the government budget cut. Public schools emulate the campaign as a way of informing the public on their efforts to fulfill the responsibilities bestowed on them by the members of the society.
A public Information Campaign (PIC) entails coordinated strategies in order to inform society about a given program. This includes several components that are brought together by the organizers of the campaign in order to effectively communicate the message. For a PIC to be successful, it must include six major aspects. First, there must be a commitment. This implies that the organizers must be focused on attaining their objectives by committing their time, resources, and ideas. Secondly, the organization must be informed. This entails informing the directors all the way to the receptionist about the plans of the campaign. Thirdly, is the identification of the target audience. This includes knowing who wants to receive the message and what action is needed to be taken by the audience. Statt (1977) depicts that by targeting the right audience, a campaign enjoys the support of the public an aspect that leads to its success. Fourthly, it focusing on the message. This entails keeping the message simple and avoiding technical language. In this way, it will be easier for the members of the public to understand the objectives of the PIC. The fifth is planning one activity.